Language: English
Develop your team’s Amazon advertising capabilities
We provide practical advertising training for businesses selling on Amazon and their in-house e-commerce teams.
Training topics
- Introduction to the Amazon advertising ecosystem
- Sponsored Products campaign structure
- Sponsored Brands and brand advertising
- Sponsored Display and display advertising
- Keyword and product targeting
- Bid and budget management
- Search-term analysis
- ACOS, ROAS and conversion metrics
- Interpreting campaign reports
- Building an optimization routine
- New-product advertising strategy
- Seasonal advertising planning
Training can be delivered online in individual or team formats and adapted to the company’s needs.