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Amazon Media Planning and Advertising Budget Management

  • GoSellerGo
  • 1 min read

 

Plan advertising investment around business objectives

We analyze your product catalog, sales history, seasonality, marketplaces and growth objectives to build an actionable Amazon advertising plan.

Service scope

  • Business-objective and KPI definition
  • Marketplace and category analysis
  • Product prioritization
  • Budget allocation across Sponsored Products, Sponsored Brands and Sponsored Display
  • Launch, growth and profitability scenarios
  • Monthly and seasonal budget planning
  • Campaign-calendar development
  • Prime Day, Black Friday and seasonal planning
  • Planned-versus-actual spend monitoring
  • Budget-reallocation recommendations

The media plan includes objectives, product groups, campaign types, budget allocation, timing and measurement KPIs.

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